Sunday, September 16, 2007

Modern Technology Isn't Making Things Smaller – It's Making Them BIGGER!

Technology. It's changing every day and it gets more complex with every change. Remember when a remote control only had buttons for power, volume and channels? Today's remotes now have 50+ buttons but we still use only power, volume and channel for almost everything. The trend has been to make it small in fact that you need freakin' reading glasses just to see the text on the damn thing. Well, we're about to experience the next wave. And this wave is bigger. Picture a surface that can recognize physical objects from a paintbrush to a cell phone and allows hands-on, direct control of content such as photos, music and maps. Surface technology puts people in control of their experiences with technology, making everyday tasks entertaining, enjoyable and efficient and harder than hell.

The first commercially available surface computer from Microsoft Corporation, turns an ordinary tabletop into a vibrant, interactive surface. It provides effortless interaction with digital content through natural gestures, touch and feel of physical objects. Surface is a 30-inch display in a table-like form factor that’s easy for individuals or small groups to interact with in a way that feels familiar, just like in the real world. In essence, it’s a surface that comes to life for exploring, learning, sharing, creating, buying and much more. Soon to be available in restaurants, hotels, retail and public entertainment venues, this experience will transform the way people shop, dine, entertain and live. This fall it will be in places like Harrah’s Entertainment & Hotels, Starwood Hotels & Resorts Worldwide and T-Mobile USA. And it'll be so complex that we'll have to adopt kids like Anjolina and Brad just to use the damn thing. Ain't technology a grand thing?

This technology also features the ability to recognize physical objects that have identification tags similar to bar codes. This means that when a customer simply sets a wine glass on the surface of a table, a restaurant could provide them with information about the wine they’re ordering, pictures of the vineyard it came from and suggested food pairings tailored to that evening’s menu. The experience could become completely immersive, letting users access information on the wine-growing region and even look at recommended hotels and plan a trip without leaving the table. Oh yeah. Now we can go out on a date and not even have to take anyone with us. Loneliness will become the new rage. Wackin' off will become the norm and getting a girl to go home with you will be almost impossible!

Microsoft wants to make us into introverts. That's their goal. No doubt about this. "The idea is how do we start to blur the lines between the digital world and the physical world," Manager Pete Thompson of the Surface Group. The team's projects have been hush-hush, which is why Microsoft revealed the true name of the group now. "Milan" is the group's first commercial product. As demonstrated by Thompson and his team, Milan needs no wires to sync up with devices, and users don't need a mouse to communicate with it. By placing hands on a 30-inch horizontal display, users can move around photos or videos, and even flip them over or display them from different angles. Bluetooth-enabled devices such as mobile phones and wireless cameras can communicate directly with Milan simply by being placed on the screen. Applications will automatically launch and open the correct file library - such as music (you all mastered iTunes, right?) or photos - depending on the device. We've heard that before from Microsoft. Hmmm. I think they called it plug and play. Yeah, now that really worked, right?

They are even developing an application called Boost. It'll stroke you ego with things like "Ohhh, you're so hot!" and "Feel me with those magic fingers, you big stud." And in contrast with Boost you'll have Bitch. It'll bring some reality to the device with sayings like, "Take out the garbage...NOW!" and "Get your lazy ass off the couch and do something you overweight fat, lazy, good for nothing idiot!"

And the best part? Instead of the shut down button it'll be a shut up button. Nice!