Wednesday, March 19, 2008

A Sucker Is Born Every Minute! No That Sucker Just Got $23.3 Million!

Are you sick and tired of all these anti-cold, self-help, quick weight loss, with Hoodia and Ginseng crap that is marketed on late night cable and the internet? Drug marketing is completely out of control. Companies make claims they cannot back up, and consumers buy the products under the assumption the company is telling the truth. Without fail, evidence arises that the drug does not serve the purpose the company claims it does and even worse it can cause severe damage to anyone that takes it. The company responsible for the marketing and distribution of the drug is then given a slap on the wrist by the government, and they go on about their business. Well now, and finally, Airborne Health Inc. has reached a $23.3 million in a class action lawsuit against the company. The lawsuit claimed the company committed false advertising by suggesting that their product would eliminate the common cold. Guess What? I was right!

According to those heading up the class action lawsuit, there is no credible data to support the notion that Airborne prevents colds. You can find out more about the settlement by clicking here! Instead, they assert, the tablets are nothing more than deceptively marketed vitamins. Airborne was developed by a now very rich second grade teacher, Victoria Knight-McDowell, who grew tired of catching ailments from her students and decided to catch in on being an overworked second grade teacher. She had no solid medical experience whatsoever, and unfortunately neither did those conducting the product's clinical trials. Hmmmm.

Airborne has never provided an instant cure to any cold, but taking it always seemed to alleviate some people symptoms. However, in many clinical trials some people taking placebos also claim to feel better. Wellness could be nothing more than a mental state of being. Got that? Psychology? In most cases, taking a hit of Airborne, your mind assumed it was working and it diverted my attention from the symptoms. In other words, it didn't really cure anything, but instead it was the idea that it could cure people that made suckers think they were feeling better. Check out this little diddy from the Airborne website:

The discovery that Airborne did not provide the efficacy that its commercials implied points to much larger problem that is being faced by the American public is nothing new. There are people who believe anything they see on TV! Consumers need to stop watching those late night infomercials and conduct their own research before taking any drug. Drug companies are spending record amount on advertising in the hopes you will purchase their product. The unfortunate truth is that they are concerned only with profits, not your health. And for Victoria Knight-McDowell, $23.3 million is nothing compared to what she probably has made with this false, deceptive, crappy product!